Meet the team

Intrinsic is led by consumer health experts and eCommerce brand builders. We are backed by world class investors and supported by industry leaders in how to sell your business. We work with Amazon sellers and private label consumer health brands.


yadin, our founder and CEO 
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Yadin Shemmer

CEO & Founder

Serial consumer health entrepreneur, former CEO and president at a publicly traded company, Yadin has accelerated many types of businesses. He knows the right time to sell and boasts several successful exits.

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Avia Yudalevich


An innovative finance & operations executive with experience in global, omni-channel retail, Avia specializes in growing the annual net profit of high growth & mature Consumer Packages Goods (CPG) brands.

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Erum Hasnain

VP Acquisitions

An investment professional with 12 years of experience in banking, private equity, venture investing, and consumer brand building, Erum understands what a business is worth.

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Chris Giacolone

VP Brand Management

Brand management and eCommerce expert, Chris' senior leadership comes from his experience at Procter & Gamble. He's an industry leader in health & wellness CPG and the Amazon marketplace.

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Venkat Subramanian

VP Supply Chain

Venkat is a CPG professional with 20 years of end-to-end supply chain & sourcing experience. He has worked with business owners from billion dollar brands to early stage start-ups.

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Mike Blank

VP Business Operations

An operations specialist, Mike has 15 years of experience with start-up business models. He's a thought leader in launching venture-backed businesses and scaling operations.

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Paul Miller

Founder Partnerships

Paul is an Amazon brand builder and serial entrepreneur. He's the founder of the Fulfilment by Amazon (FBA) business, CozyPhones, and founder/co-host of the "Amazing Exits" podcast.


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Tony Robbins

World-Renowned Leader

NY Times bestselling author Tony Robbins is the nation’s #1 life and business strategist. As an entrepreneur himself, he knows how to grow brands into global powerhouses.

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Laurie Ann Goldman

Former CEO, Spanx

Laurie Ann Goldman is the former CEO of Spanx and Avon. As a Board Member at several world class companies, her network includes professionals at Guess?, Joe and the Juice, and more.

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Nick Denissen

Former VP, Amazon

Global eCommerce expert, advisor and board member, Nick Denissen is a former VP of Marketplace and former VP of Small Business at Amazon.

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Chris Holt

Former Leader, Amazon

Chris Holt is a medical product distribution expert and former Leader for Global Healthcare at Amazon Business. Prior to that, he held executive positions at Vizient, Cardinal Health, and UPS Healthcare.

Medical Advisory Board

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Dr. Theodore Leng


Associate Professor, Director of Clinical and Translational Research & Director of Ophthalmic Diagnostics

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Dr. Dena Bravata

Internal Medicine

Co-founder of Lyra Health and former Chief Medical Officer and Head of Products at Castlight Health (NYSE:CSLT)

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Dr. Laurie Green

Obstetrics & Gynecology

Founding partner of Pacific Women's OB/GYN Medical Group; President of Harvard Medical Alumni Association

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Dr. David Suarez

Physical Medicine & Rehab

Sports medicine, regenerative medicine, and spine care at Chiro-Medical Group; former Chief Resident at Stanford

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Dr. Rachel Walsh

Veterinary Medicine

Veterinarian at Village Veterinary Clinic; Founder & CEO of Replenish Dog Water Supplement

Strategic Partners