Supercharge your health and wellness brand

Achieve your vision by partnering with consumer health brand builders and Amazon experts.

Join us

Read our feature on

Read the press release about our $113M fundraise

How to Work With Us

3 ways to unlock
Intrinsic value

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Get actionable insights from our team of health and wellness CPG specialists.

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Leverage our platform to reach new heights on Amazon and beyond.

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Realize the value of what you have built and launch your next venture with us.

Our Process

What to expect during partnership or acquisition


Initial Evaluation

A discussion of your goals and a conversation about your brand.



We present a proposal that helps achieve your goals. If you are seeking a sale, we would sign a Letter of Intent (LOI).



A detailed review of all relevant metrics, documents and contractual relationships to help us develop a growth plan.



Your brand is integrated, and we execute our growth plan. You share in the upside.



Access to specialized resources and assistance from our community, to help you develop your next big idea.

Meet the team

Intrinsic is led by consumer health experts, entrepreneurs, and brand builders. We are backed by world class investors and supported by global industry leaders.


Yadin Shemmer Profile PicLinkedIn Icon

Yadin Shemmer

CEO & Founder

Serial consumer health entrepreneur, former CEO and president at a publicly traded company, with several successful exits.

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Erum Hasnain

VP Acquisitions

Investment professional with 12 years experience in banking, private equity, venture investing and consumer brand building.

Chris Giacolone Profile PictureLinkedIn Icon

Chris Giacolone

VP Brand Management

Brand Management and eCommerce expert, with senior leadership experience at P&G in health & wellness CPG and Amazon marketing.

Venkat SUbramanian Profile PictureLinkedIn Icon

Venkat Subramanian

VP Supply Chain

CPG professional with 20 years end-to-end supply chain & sourcing experience, including billion dollar brands and start-ups.

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Mike Blank

VP Business Operations

Startup operations specialist, with 15 years experience launching venture-backed businesses and scaling operations.

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Paul Miller

Director Founder Partnerships

Amazon brand builder, mentor, speaker & serial entrepreneur. Founder of CozyPhones and founder/co-host of the "Amazing Exits" podcast.


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Dr. Mehmet Oz

Host, "The Dr. Oz Show"

Cardiothoracic surgeon, host of 10-time Emmy award winning "The Dr. Oz Show" & co-founder of

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Tony Robbins

World Renowned Leader

Entrepreneur, #1 NY Times bestselling author, philanthropist and the nation’s #1 life and business strategist.

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Laurie Ann Goldman

Former CEO, Spanx

Former CEO of both Spanx and Avon. Board Member at several companies, including Guess? and Joe and the Juice.

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Nick Denissen

Former VP, Amazon

Global eCommerce expert, advisor and board member, former VP of Marketplace and Small Business at Amazon.

Medical Advisory Board

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Dr. Theodore Leng


Associate Professor, Director of Clinical and Translational Research & Director of Ophthalmic Diagnostics

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Dr. Dena Bravata

Internal Medicine

Co-founder of Lyra Health and former Chief Medical Officer and Head of Products at Castlight Health (NYSE:CSLT)

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Dr. Laurie Green

Obstetrics & Gynecology

Founding partner of Pacific Women's OB/GYN Medical Group; President of Harvard Medical Alumni Association

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Dr. David Suarez

Physical Medicine & Rehab

Sports medicine, regenerative medicine, and spine care @ Chiro-Medical Group; former Chief Resident @ Stanford

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Dr. Rachel Walsh

Veterinary Medicine

Veterinarian at Village Veterinary Clinic; Founder & CEO of Replenish Dog Water Supplement

Strategic Partners


Let’s start a conversation
about your brand

We’re always excited to meet and support fellow founders and brand builders. Reach out any time to learn more about our process or just to say hello.

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